
My conversation with Steven Potaczek - Music, Technology, and AI
Get in Touch with Dan by Texting Now Steven, a longtime musician, producer and studio professional turned college professor, talks about what actually helps creatives build a lasting career when the tools keep changing. Along the way, Steven shares the unglamorous truth of early touring life, including hauling gear behind a weak little Ford Ranger and the night his van and trailer nearly slid into disaster on an icy interstate. We get into Steven's path from growing up in a musical family to writing songs in high school, studying music business and music technology, and eventually building a university music program that teaches songwriting, music production, and the business side that too many creators learn the hard way. He explains why the music industry is so intertwined with technology, from sound design to distribution to royalties and intellectual property rights, and why adaptability is now part of the job description. AI is stirring up big feelings for artists right now, and Steven cut through the noise without the fear or the hype. Then we dive into his new book, Fear Not Creative: Future-proofing Artistic Work in the Age of AI, written after students and parents kept asking if AI will replace art and eliminate creative careers. Steven lays out what AI can do, what it can’t, and how creatives can keep making work that matters. We close with his best life advice: a gratitude practice that trains your brain to notice what’s good and carry less negativity into the day. You can find Steven at Steven Potaczek | Substack. Be sure to get a copy of his new book at Amazon.com: Fear Not, Creative: Futureproofing Artistic Work in the Age of AI: 9798216460909: Potaczek, Steven, Goins, Jeff: Books
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