
Episode 'U' for Upolu: Decarbonising Global Shipping with Jenny Ruffell Smith
Shipping produces around 3% of global emissions, yet almost everything we buy has travelled by sea at some point. In Episode U, Heidi and Jack are joined by Jenny Ruffell Smith, Senior Project Manager at the Global Maritime Forum, to unpack one of the hardest sectors to decarbonise. Jenny has spent almost two decades in shipping and logistics. She explains why there's no silver-bullet fuel, from wind-assisted sails and biofuels to methanol and ammonia. She also walks us through the Western Australia–East Asia Iron Ore Green Shipping Corridor, the world's largest bulk shipping route, and what it will take to run it on ammonia. We cover the cost gap, policy uncertainty at the IMO, and why electrification suits ferries but not deep-sea trade. We also look at why shipping is a lifeline for Pacific communities, from food and fuel security to connecting islands, and what Jenny's team is planning for the Pre-COP in Fiji and COP31 in Antalya. Named for Upolu, the main island of Samoa and home to Apia, this episode is a reminder that decarbonising shipping is about future-proofing global trade. Links: Green Shipping Cooridors report Getting to Zero Coalition Follow us on our socials for more content: Instagram & LinkedIn
