Behind the Screens

Vista Group

Each week, Matthew Liebmann, Vista Group’s Chief Product, Innovation, & Marketing Officer, and Simon Burton, Vista Group's Chief Film Officer draw from their extensive industry experience to deliver box office and audience insights for major movie releases.

Now in its sixth season, Behind the Screens focuses on global and domestic weekend box office, audience insights, and pre-sales analysis for all the biggest movie releases throughout the year. Happy listening!

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S6 · E42
Tuesday · 19 min
Kaiju, cats, and wild horses
Godzilla may still be king of the monsters with Godzilla: Minus Zero taking the top spot at the box office this weekend, but we have a wide range of films to cover on this week's episode of Behind the Screens. Join us for box office and audience insights for Godzilla: Minus Zero, Cat In The Hat, Ramayana, and Wild Horse Nine, as well as pre-sales previews for Ebenezer and How To Rob A Bank. Topics and times: Weekend box office overview - 0:23 Godzilla: Minus Zero, Ramayana, and Cat in the Hat box office breakdowns - 1:32 Godzilla: Minus Zero audience analysis - 2:59 Cat In The Hat audience analysis - 5:23 Audience and critical reception for Cat In The Hat - 7:58 Ramayana: Rise of a Legend audience analysis - 8:25 Wild Horse Nine box office and audience analysis - 11:01 Ebenezer pre-sales tracking and comparisons - 12:57 Ebenezer pre-sales audience - 14:03 How To Rob A Bank pre-sales tracking and audiences - 16:33 Next week - 18:40 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E41
November 3 · 15 min
Halloween, AIMC, and Godzilla pre-sales
Fresh from AIMC, our hosts return to cover the weekend box office over Halloween, as well as examining the way the audience for the documentary You Can See Everything has evolved over time, and diving into a range of pre-sales for upcoming titles, including Cat In The Hat, Godzilla: Minus Zero, and Wild Horse Nine. Topics and times: AIMC - 0:58 Halloween weekend box office - 1:43 You Can See Everything box office - 3:12 You Can See Everything audience evolution over time - 4:00 Cat In The Hat pre-sales tracking - 6:58 Cat In The Hat pre-sales audiences - 8:27 Godzilla: Minus Zero pre-sales tracking - 10:31 Godzilla: Minus Zero pre-sales audiences - 11:26 Wild Horse Nine pre-sales and audience comparisons - 12:52 Next week - 14:51 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E40
October 20 · 16 min
We Can See Everything: Street Fighter, documentaries, and Clayface pre-sales
Street Fighter and You Can See Everything took big swings at the box office this weekend, with the latter putting in a surprisingly large performance across less than 1000 screens. Matthew and Simon bring us the results, audience analysis, and more for a number of titles this week, also including Whalefall and Sense & Sensibility. And with Clayface coming this weekend, join us Behind the Screens to get all the pre-sales insights into its box office tracking and audience. Topics and times: Weekend box office overview - 0:31 Street Fighter box office breakdown - 2:12 Street Fighter audience analysis - 2:42 Street Fighter reception and budget - 4:29 You Can See Everything box office breakdown - 4:54 You Can See Everything audience analysis - 5:40 Whalefall box office and audience - 7:14 Sense & Sensibility box office, audience analysis, and comparisons - 9:11 Clayface pre-sales tracking and comparisons - 11:15 Upcoming titles: Wildwood, Wicker, and Klara and the Sun - 11:50 Clayface pre-sales audience composition - 12:45 Wildwood pre-sales comparison titles - 13:30 Next week - 14:22 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E39
October 14 · 19 min
Other Mommy and The Social Reckoning
Other Mommy took the top spot at the box office this past weekend, so who turned out to make its debut a splash? Matthew and Simon take us through the results, audience, and reception for Other Mommy, as well as The Social Reckoning's decidedly lower opening. Join us Behind the Screens for all the insights, including pre-sales analysis for Street Fighter, Sense & Sensibility, and Whalefall. Topics and times: Box office results from the weekend - 0:50 Other Mommy box office results - 2:20 Other Mommy audience analysis - 3:31 The Social Reckoning box office results - 6:06 The Social Reckoning audience analysis, comparisons, and reception - 7:55 Street Fighter pre-sales comparisons, tracking, and audiences - 10:07 Sense & Sensibility pre-sales box office and audience analysis - 12:51 Whalefall pre-sales tracking and audience - 14:55 Next week - 18:42 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E38
September 30 · 27 min
Encores, surprising audiences, and pre-sales for Digger and Verity
With three newcomers, an encore, and holdovers, there's a lot to cover this week in the box office. Lauren and Matthew tackle Heart of the Beast, Primetime, and the especially interesting audience breakdown of Forgotten Island, as well as how Avengers: Endgame Encore is setting the scene for Doomsday later in the year. Meanwhile, upcoming titles Digger and Verity look to provide an even wider audience appeal across the box office this weekend; join us Behind the Screens to see how the pre-sales tracking and audiences are shaping up. Topics and times: Fall Summit - 0:51 Box office weekend overview - 1:23 Heart of the Beast audience analysis - 3:38 Heart of the Beast critical and audience sentiment - 6:45 Primetime box office and audience analysis - 7:52 Robert Pattinson's popularity and performances in 2026 - 11:00 Forgotten Island box office opening - 12:11 Forgotten Island's audience surprises - 13:21 How Forgotten Island could find longevity from word of mouth - 16:19 Avengers: Endgame Encore's box office results - 17:03 Digger pre-sales tracking and audience - 19:01 IMAX's widening genre appeal - 21:59 Verity pre-sales tracking and audience - 23:40 Next week - 26:32 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E37
September 22 · 23 min
Dissecting Resident Evil
Resident Evil hit a franchise-best opening both at the box office and in its reception. Lauren Greene joins us for this week's episode to take an in-depth look through the box office, audience analysis, and critical reception for the video game adaptation's opening weekend. We also take a look at the week to come, tackling pre-sales tracking and audiences for Forgotten Island, Heart of the Beast, and Primetime. Join us Behind the Screens to find out which looks like it will come out on top. Topics and times: A24 box office performance - 0:59 Resident Evil domestic box office results - 3:03 Resident Evil international box office - 4:28 Resident Evil in-depth audience analysis - 6:32 Resident Evil critical and audience reception - 10:11 Forgotten Island pre-sales tracking and audience - 10:41 Heart of the Beast pre-sales opening weekend tracking - 15:01 Heart of the Beast pre-sales audience - 16:02 Primetime pre-sales tracking - 19:13 Next week - 21:34 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E36
September 15 · 15 min
Practical Magic 2 and Resident Evil pre-sales
Practical Magic 2 knocked Spider-Man off the number 1 spot at the domestic box office this week. With a divide between the audience and critical reception, can it reach the cult classic status of the original? Our hosts dive into the box office and audience analysis for the new release, as well as pre-sales comparisons and tracking for the upcoming Resident Evil. Topics and times: New Odyssey and Spider-Man records as fall begins - 0:21 September slate comparisons - 1:04 Weekend box office results - 2:36 Runner and Angel Studios - 3:54 Practical Magic 2 audience analysis - 6:19 Practical Magic 2 reviewers vs audience reception - 9:32 Resident Evil pre-sales comparisons and tracking - 10:23 Resident Evil pre-sales audiences - 11:22 Next week - 14:25 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E35
September 9 · 13 min
The Summer in review! Breaking records, YTD performance, and pre-sales for Practical Magic 2
The Summer Box Office hit a new record total! Join our hosts as they reveal the details, comparisons, and milestones for the year-to-date, cover new release By Any Means, and take a Behind the Screens look into the pre-sales audience and tracking for Practical Magic 2. Topics and times: 2026's Summer Box Office record - 0:45 Year-to-date comparison of box office performance - 2:42 Labour day weekend box office breakdown - 3:45 By Any Means box office overview - 4:43 By Any Means audience and reception - 5:26 Matthew's Practical Magic 2 impressions - 7:03 Practical Magic 2 pre-sales audience and box office tracking - 8:11 Next week - 11:47 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E34
September 1 · 14 min
Coyote vs ACME
The August totals have set a new bar for the box office. Join us as our hosts dive into the box office month and year-to-date comparisons to see how 2026 is tracking, along with insights into the audiences of new releases Coyote vs ACME and The Dog Stars here on Behind the Screens. Topics and times: Days of Thunder sequel - 0:24 August box office roundup - 1:47 Year-to-date box office comparison and tracking - 2:52 Coyote vs ACME weekend box office - 3:22 Coyote vs ACME audience analysis - 4:58 The Dog Stars box office and audience - 8:20 The Dog Stars critical and audience reception - 10:45 By Any Means and Onslaught pre-sales - 11:40 Next week - 13:15 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E33
August 25 · 13 min
Insidious, Mutiny, and Coyote vs ACME
As the box office is heading towards record-setting August totals, Matthew and Simon take us through this week's new releases: Insidious: Out of the Further, and Mutiny, as well as pre-sales for Coyote vs ACME. Join us Behind the Screens for all the insights. Topics and times: Year-to-date box office tracking - 0:15 Weekend box office update - 1:16 Insidious: Out of the Further box office breakdown - 2:32 Insidious: Out of the Further audience analysis - 3:22 Mutiny box office results - 6:23 Mutiny audience analysis - 6:57 Mutiny streaming error - 8:34 The Dog Stars and Coyote vs ACME pre-sales tracking - 9:24 Coyote vs ACME pre-sales audience - 11:29 Next week - 13:13 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E32
August 18 · 16 min
Dogs and Dinos: The End of Oak Street and Paw Patrol
Two dinosaur-related releases hit the big screen this weekend to two distinct audiences. Matthew and Simon take us through all the box office and audience insights for The End of Oak Street and Paw Patrol: The Dino Movie, as well as upcoming titles this week on Behind the Screens. Topics and times: Year-to-date box office breakdown - 0:45 Weekend box office highlights and milestones - 1:24 Full box office results - 3:11 The End of Oak Street audience analysis - 4:19 Marketing and word of mouth impact on The End of Oak Street - 7:35 Paw Patrol: The Dino Movie box office and audience analysis - 8:54 Upcoming titles for next week - 11:42 Next week - 15:07 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E31
August 11 · 11 min
Spider-Man and The Odyssey cross $1B
Spider-Man: Brand New Day and The Odyssey continue to make waves at the box office, as Simon and Lauren join us this week to tackle all the records and milestones the blockbusters hit this past week. Join us for a Behind the Screens look at new release One Night Only, and upcoming tracking for Paw Patrol: The Dino Movie and The End of Oak Street. Topics and times: The Odyssey crossed $1B at the box office - 0:54 Spider-Man: Brand New Day second weekend box office results - 1:55 Spider-Man: Brand New Day audience evolution - 2:54 One Night Only box office and audience analysis - 5:31 Paw Patrol: The Dino Movie pre-sales tracking and audience - 8:07 The End of Oak Street pre-sales tracking and audience - 9:35 Next week - 11:06 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E30
August 4 · 17 min
Spider-Man's Brand New Records
The biggest domestic 3-day weekend of all time. Spider-Man: Brand New Day has broken records in the domestic box office alongside The Odyssey's continued success, so join us Behind the Screens to uncover who made this weekend the biggest 3-day at the domestic box office in history, along with previews for One Night Only. Topics and times: Spider-Man: Brand New Day's impact on traffic - 1:14 Box office weekend breakdown and year-to-date numbers - 2:15 Spider-Man: Brand New Day box office and records - 3:00 Spider-Man: Brand New Day audience analysis - 4:59 Spider-Man and Odyssey approaching $1b each - 10:32 One Night Only pre-sales audience - 12:00 Tony - 15:46 Next week - 16:25 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E29
July 28 · 16 min
How The Odyssey is evolving: IMAX, audiences, and opportunities
With The Odyssey still going strong through its second week, we're taking a special week-by-week comparison look at the audience to see how the movie is evolving, and what marketing opportunities there are to push it further. Our hosts also take a look at the pre-sales forecasting and audience comparisons for Spider-Man: Brand New Day. Topics and times: The Odyssey week two box office breakdown - 0:44 The Odyssey audience: opening vs week 2 comparison - 3:33 IMAX and premium screen hold for The Odyssey - 5:31 Marketing opportunities for The Odyssey - 7:16 Pre-sales forecast for Spider-Man: Brand New Day - 8:30 Spider-Man: Brand New Day pre-sales audience comparisons - 11:24 Next week - 15:06 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E28
July 21 · 12 min
The Odyssey
The Odyssey has arrived, and our hosts are breaking down every last detail, from the box office results around the world, to repeat visitation within the opening weekend, how IMAX screens compared to others, and more. Join us Behind the Screens for all things The Odyssey. Topics and times: Dunesday - 0:59 The Odyssey box office overview - 1:36 The Odyssey in-depth audience analysis - 4:22 The Odyssey repeat visitation trends - 6:50 The Odyssey marketing opportunities, IMAX, and holdover potential - 8:50 Next week - 10:50 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E27
July 14 · 17 min
The Odyssey pre-sales, Moana, Evil Dead Burn
One title has our hosts more excited than usual! With The Odyssey about to hit the big screen, Matthew and Simon tell us how the pre-sales performance is tracking so far, who makes up the excited audience, and what opportunities there may be to capitalise on The Odyssey. And we take a Behind the Screens look at Moana and Evil Dead Burn this past weekend. Topics and times: Remembering Sam Niell - 0:16 Weekend box office overview - 1:41 Moana in-depth audience analysis - 3:16 Moana series performance comparisons - 6:02 Our host's recent watches - 7:21 Evil Dead Burn box office overview - 8:00 Evil Dead Burn audience analysis - 9:05 The Odyssey pre-sales tracking - 11:20 The Odyssey pre-sales audience composition - 12:17 Marketing opportunities for The Odyssey - 15:40 Next week - 16:56 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E26
July 7 · 17 min
4th of July, Minions, Moana, and Evil Dead Burn
The 4th of July weekend returned some interesting results at the global box office. Matthew and Simon take us through everything Minions and Monsters, and pre-sales for the upcoming live-action Moana and Evil Dead Burn. Join us Behind the Screens for all the insights. Topics and times: Box office year-to-date comparisons - 1:00 July 4th weekend box office breakdown - 1:30 Minions & Monsters box office results - 3:13 Why did the box office break down the way it did? - 4:06 Minions & Monsters audience analysis - 5:35 Young Washington from Angel Studios - 8:41 Moana pre-sales tracking - 12:02 Evil Dead Burn pre-sales tracking and audience - 13:54 Next week - 15:15 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E25
June 30 · 14 min
Highlights from CineEurope, Supergirl, and Minions & Monsters
Lauren and Simon join us fresh from CineEurope to give us their highlights from the event. Supergirl didn't quite stick the landing we hoped for at the box office, but we break down the audience to see what opportunities there may be to market the superhero movie wider. Finally, Minions & Monsters shows some surprises in pre-sales, all here on Behind the Screens. Topics and times: Highlights from CineEurope - 0:28 Supergirl box office breakdown - 1:47 Weekend box office overview - 2:39 Supergirl audience analysis - 3:09 Jackass: Best and Last box office results - 5:46 Jackass: Best and Last audience analysis - 6:48 Pre-sales tracking, audience, and opportunities for Minions & Monsters - 9:21 Next week - 12:03 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E24
June 23 · 14 min
Breaking records with Toy Story 5
Toy Story 5 broke records for the franchise with its box office debut this past weekend. Join us as Matthew and Simon examine the generational growth of Toy Story audiences, before turning their attention to DC's Supergirl release on the horizon. Topics and times: Box office overview - 0:33 Toy Story 5 box office in-depth and records - 1:24 Toy Story 5 audience analysis - 2:22 Toy Story 5 critical and audience reception - 4:00 Obsession box office update - 5:20 Supergirl pre-sales tracking - 6:05 Supergirl pre-sales audience composition - 6:56 Marketing opportunities for Supergirl - 9:40 Jackass pre-sales tracking - 10:01 Jackass pre-sales audience - 11:25 Next week - 13:50 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
S6 · E23
June 16 · 18 min
What Disclosure Day and Toy Story 5 have in common
Spielberg's Disclosure Day certainly impressed our hosts, but how did it fare with wider audiences this past weekend? Matthew and Lauren bring us all the numbers from the box office and the audience, along with marketing opportunities for Disclosure Day. And Toy Story 5 pre-sales give us a peek ahead at the audience and comparisons for the upcoming family film. Topics and times: What we're looking forward to at CineEurope - 0:18 Year-to-date box office update - 1:03 Weekend box office results - 1:31 Matthew and Lauren's Disclosure Day impressions - 2:31 Disclosure Day box office results - 3:23 Disclosure Day audience analysis - 5:09 Reception and marketing opportunities for Disclosure Day - 8:56 Toy Story 5 pre-sales tracking and comparisons - 11:44 Toy Story 5 pre-sales audience and marketing opportunities - 12:36 Next week - 16:36 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

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