Ashley and Brad Show - ABS 2026-11-13
News; birthdays/events; would "retail-tainment" get you back into brick and mortar stores?; word of the day. News; do you curate your friend group by professions?; a new study stated we start celebrating holidays sooner because we want them to last longer; game: songs with girl in the title. News; do you plan on being more social this year?; would you eat soup from a pouch?; game: actors who can sing. News; game: word ladder; what is something you refuse to learn how to do?; goodbye/fun facts....direct to consumer day (D.T.C.) When 'digital native' brands, such as Bonobos and Warby Parker first appeared on the radar in the mid 2000s, the traditional retail model was forever disrupted. 40% of consumers purchased from a direct-to-consumer (D.T.C.) company in 2019 and that number has grown substantially since then. Believe it or not, the basis of D.T.C. traces back to the late 1700s, during which time, advances in transportation and technology meant a decrease in freight, and people used to consume locally because of geographical advantages. The purpose of D.T.C. was to lower prices for consumers and raise profits for farmers and manufacturers. Purchasing and selling can be done directly with the company....no middleman markups making the product cheaper for the end user. You might be able to get several of your holiday gifts using the D.T.C. model!