
S3E1: AI in Customer Service: Sabio's Chief AI Officer Stuart Dorman on What Changed and What Hasn't
Stuart is Chief AI Officer at Sabio Group, a CX consulting and technology firm that has spent two decades helping large organisations run their contact centres. He was working on speech recognition and natural language when it was still called speech technology, long before ChatGPT made any of it mainstream, so he has watched several waves of this arrive and seen which ones actually changed anything. In the second episode of season 3, Michael Young asks him what genuinely changed after ChatGPT, why the predicted wave of job losses has not materialised, and what separates the organisations getting real value from AI from the ones putting staff through a morning of Copilot training and calling it transformation. If you run a contact centre, own CX, or are trying to work out what AI is genuinely worth in a service organisation, this one is for you. What you’ll discover: What Sabio was doing with speech recognition and natural language back in 2004, and whether today feels revolutionary or like the technology finally caught up The moment AI stopped being something Sabio sold to clients and started changing Sabio itself Why the Silicon Valley prediction that customer service would be first for job disruption has not played out the way it was sold Why he sees AI as an expansive rather than a reductive technology The argument that the organisations who win are not the ones handling the most interactions, but the ones serving far more customers What he would do differently if he were building Sabio from scratch today as an AI-native company Why the barrier is no longer access to the technology but whether your organisation is culturally set up to use it Why testing, tuning and optimising an AI deployment is now often a bigger job than building it Where agentic AI is genuinely useful today in customer service, and where explainability and regulation start to bite Guest Information Stuart Dorman is Chief AI Officer at Sabio Group, where he leads the company’s AI strategy and its advanced technology portfolio across contact centre, AI, data and data analytics. He has spent close to three decades working where technology meets customer experience, starting with speech applications and natural language long before generative AI made the field mainstream. Sabio is a CX consulting and technology firm specialising in AI-powered customer experience, working with technology partners including Amazon Connect, Salesforce, Genesys and Google Cloud, and with clients including British Airways, Vodafone, Marks & Spencer and DHL Express. Stuart is responsible for developing those strategic partner relationships, and is a regular speaker across the global CX circuit. He is a strong advocate for treating AI as an expansive technology rather than a cost-reduction exercise, for experimentation over long roadmaps, and for the view that the constraint on most organisations is cultural rather than technical. Connect with Stuart Dorman on LinkedIn: https://www.linkedin.com/in/stuartdorman/ Please note: The views expressed by the guest in this episode are their own and do not reflect those of their current or former employers. About Your Host Michael Young is the Founder & CEO of MBN Solutions and host of A Class Act. With nearly two decades of experience helping organisations build high-performing data, analytics and AI teams, he brings frontline insight into what makes exceptional talent and leadership. Connect with MBN Solutions If you are building the AI capability inside a service organisation, or working out what skills your teams actually need to make it pay, MBN partners with organisations to build data and AI teams that deliver. MBN Solutions on LinkedIn — industry updates, projects, and the latest in data, AI and analytics talent. Visit the company page here: linkedin.com/company/mbn-recruitment-solutions For questions, guest recommendations, or to connect: Email: michael@mbnsolutions.com Visit MBN Solutions at www.mbnsolutions.com Subscribe & Follow Season 3 is under way. Follow A Class Act wherever you get your podcasts and leave a review to help more listeners find these conversations.
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