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Within WordPress · Mar 28, 2025 · 1 hr 5 min

Revolutionizing WordPress Development with Kevin Geary

In this episode of 'Within WordPress,' I sit down with Kevin Geary, CEO of Digital Gravy, to discuss the future of WordPress development. Kevin introduces 'Etch,' a new visual development environment that integrates coding and design, geared towards professionals and aspiring professionals. We explore the limitations of current page builders, the importance of a unified workflow, and the game-changing potential of Etch. Kevin also shares insights on the current state and future needs of WordPress, including UI improvements and deeper CMS functionalities. Join us for a comprehensive look into how Etch aims to redefine web design and development in the WordPress ecosystem. 00:00 Introduction to the Podcast and Guest 00:36 Kevin Geary's Background and Role 01:15 Understanding Visual Development Environments 03:23 The Ideal User for Etch 06:16 Challenges with Traditional Page Builders 08:18 Etch's Unique Features and Benefits 13:02 Component Functionality in Etch 20:39 Educational Approach and Market Fit 32:28 The Genesis of Stable Sites 33:18 Adapting and Rebuilding Themes 34:09 Challenges with Complex Sites 35:29 Custom Block Development 36:05 The Role of JavaScript and AI 38:29 The Future of WordPress 46:09 AI in Development Workflows 54:38 The Need for UI and CMS Improvements 01:02:37 Reflections and Final Thoughts

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In this episode of 'Within WordPress,' I sit down with Kevin Geary, CEO of Digital Gravy, to discuss the future of WordPress development. Kevin introduces 'Etch,' a new visual development environment that integrates coding and design, geared towards professionals and aspiring professionals.

We explore the limitations of current page builders, the importance of a unified workflow, and the game-changing potential of Etch. Kevin also shares insights on the current state and future needs of WordPress, including UI improvements and deeper CMS functionalities.

Join us for a comprehensive look into how Etch aims to redefine web design and development in the WordPress ecosystem.

00:00 Introduction to the Podcast and Guest
00:36 Kevin Geary's Background and Role
01:15 Understanding Visual Development Environments
03:23 The Ideal User for Etch
06:16 Challenges with Traditional Page Builders
08:18 Etch's Unique Features and Benefits
13:02 Component Functionality in Etch
20:39 Educational Approach and Market Fit
32:28 The Genesis of Stable Sites
33:18 Adapting and Rebuilding Themes
34:09 Challenges with Complex Sites
35:29 Custom Block Development
36:05 The Role of JavaScript and AI
38:29 The Future of WordPress
46:09 AI in Development Workflows
54:38 The Need for UI and CMS Improvements
01:02:37 Reflections and Final Thoughts

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