The human task.

In this episode, I explore what differentiation means in perfumery. Is it the bottle, the packaging, the marketing. Or is it something deeper? I talk about creativity, trends, independent thinking, and why finding something truly different often requires looking beyond what algorithms and social media place in front of us. The conversation also touches on AI and large language models. Not as a threat, but as a fascinating new medium that raises an important question: If AI becomes one of our main ways of accessing knowledge, what will that mean for originality, creativity, and the messages we create? Whether you're passionate about perfume, interested in creativity, or simply curious about how we make choices in an increasingly algorithmic world, I hope this episode gives you something to think about the next time you discover a new fragrance. Enjoy listening. Andy Link to NateBJonesClear, Actionable AI Strategy — Frameworks, Workflows & Playbooks