Mobile Apps and Monetization with Mike Wakerly

Applications on your phone can talk to each other, but the way that apps interact is still far from the way that web pages interact. Mike Wakerly is the CTO of Button, a service that connects mobile apps to each other. By embedding a component from Button into your app, you can easily request the functionality of an app while you are in a different app. In this episode, Mike and I discuss the future of mobile, and the problems of app stores today. We also explore how mobile application context switching has improved, and how that creates business opportunities that are much more interesting than advertising.