Building vs. Buying Software with Ayan Barua

Building a software business today requires lots of decision making. Building software isn’t just about choosing a programming language, or a framework, or a database. Developers have to choose the right cloud service provider, the best issue tracking service, the best hosted code repository, the clearest data visualization tools. We need a platform to compare the options between different products, all in one place. In today’s episode, we talk to Ayan Barua from Siftery, a platform for software products and the companies who use them. Siftery’s mission is to help technologists find the best products for their job, whether they are a sysadmin or an advertising account manager. My discussion with Ayan covers the question of build versus buy, how to build a recommender system, and how software will be built in the future; this is also a great episode for anyone who is thinking of how to build a two-sided marketplace business.