Ad Fraud with Ben Trenda

Advertising fraud takes billions of dollars out of the economy every year. We don’t know exactly how much money is being lost, because we don’t know what percentage of Internet users are bots. Are You A Human is a company designed to solve that exact problem, and provide a service for verifying whether a user is real or automated. Ben Trenda is the CEO of Are You A Human. In this episode, we discuss some of the ways that bots pose as humans–clicking on ads, pretending to read ads, and defrauding marketers and publishers. We also talk about how Are You A Human combats this. This episode is part of a series of episodes about advertising fraud. If you know anything about the area, send me an email: jeff@softwareengineeringdaily.com