Skip to content
Sign in
Artwork for REWORK
REWORK · January 28 · 22 min

Give it a name

Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought. Key Takeaways 00:10 – How Fizzy got its name and what it was almost called 04:29 – No name ever checks every box 10:25 – When an available domain influences the choice 13:18 – The legal realities 17:26 – What’s behind the name Omarchy (and how do you actually say it?) 20:12 – Good names work by making an easy connection Links and Resources Fizzy is a modern spin on kanban. Try it for free at fizzy.do Record a video question for the podcast Sign up for a 30-day free trial at Basecamp.com Books by 37signals HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

0:00 · Introduction-22:18
Play in
Transcript file

transcript

No transcript — this publisher did not publish one.

show notes

Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.

Key Takeaways

  • 00:10 – How Fizzy got its name and what it was almost called
  • 04:29 – No name ever checks every box
  • 10:25 – When an available domain influences the choice
  • 13:18 – The legal realities
  • 17:26 – What’s behind the name Omarchy (and how do you actually say it?)
  • 20:12 – Good names work by making an easy connection

Links and Resources

links10

chapters

7 chapters

more episodes

All episodes