5 Things Great Static Ads Have in Common

Seb Valiente, founder of Growth Pod, joins Sarah and Nate to break down how his team turns messaging into static ads that actually make people stop and feel something. They get into the difference between clarity and scroll-stopping visuals, why most teams struggle with the idea itself rather than the prompt, how to hire for creative thinking, and why static ads can still be some of the most dependable creative in an account. Seb also shares a practical framework for building a visual from scratch, including how to use references without simply copying what already exists. Timestamps 00:00 Meet Seb and Growth Pod 03:00 Why Seb's static ads stand out 04:00 The "after-work wind down" ad 06:00 Clarity vs. scroll-stopping creative 08:00 Why messaging comes before visuals 09:00 AI is only as good as the person using it 11:00 Why creative instinct matters 13:00 Can you predict which ads will work? 15:00 How Growth Pod matches headlines to visuals 17:00 Why marketers should pick one thing to communicate 19:00 Where static ads fit next to video 24:00 How to build a static ad from scratch 👉 Join my community: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Guest: Seb Valiente Twitter: https://x.com/Sebastian_DTC Website: https://growthpod.ca/